Advisory Council

1. Purpose

To ensure and safeguard the certification and registration activities carried out by AdeQuaTE, a unit of CSEND. Certification and registration activities shall be conducted in strict observance of principles of non-discrimination and impartiality as required in the Guide 65: 1999 and EN 45011.

To provide guidance and counsel to the management team of AdeQuate on policies related matters which are related to the operation of AdeQuaTE.

2. Composition

The Advisory Council consists of five members, representing the Swiss industry, the training and educational institutions, the Swiss community of quality experts and international training and development professionals and organisations.

Additional correspondent council members will be appointed to represent major markets once there will be sufficient number of clients in a specific country. The correspondent council members will not have voting rights like the regular council member but will be invited to give their opinion especially on maters pertaining to their country’s needs and market conditions. Their opinion and suggestions will be solicited prior to the Council meeting. They will also be informed of the Council’s discussions.

Council members are nominated by the President of CSEND and approved by the CSEND Board of Directors.

CSEND/AdeQuaTE management team will serve as secretary to the Advisory Council without voting right.


Council Members


Ian Campbell (President)

Ian Campbell is a member of ISO/TC 176 "Quality management" since 1990, and since 2000 Chair of the Swiss national committee and Switzerland's delegation leader. He was actively involved in the development of the widely used ISO 9001 and ISO 9004 quality management system standards.
He is a founder member of ISO/TC 210 "Quality management for medical devices“ and ex-Chair of the Swiss national committee. In this sector, he was also the Swiss industry representative in GHTF (Global Harmonization Task Force) for the global harmonization of medical device regulations.
He was an active member of the now disbanded ISO special committee for the development of ISO 31000 – "Risk management – Principles and guidelines“ and of the Swiss-Austrian Working Group which developed the ONR 49000 series of standards "Risk Management for Organizations and Systems".
Following his international career in England , Germany, Canada, Italy and finally in Switzerland as engineer, quality manager and internal consultant for risk management, he is today a sought-after international lecturer, seminar leader, management systems auditor and technical author in these areas.


Philippe Levy

(lic.oec.), former Ambassador
Chairman Hermann & Margrit Rupf-Foundation
Member of the Advisory Board of the Swiss Permanent Organisation of Arbitration
Deputy Chairman of "Nouvelle Société Hélvétique-Rencontres Suisses"
Honorary Member of the New Swiss European Movement
Senior Adviser in the public and private sectors in Switzerland and abroad

Former Chairman, Transparency International Switzerland
Former Chairman, New Israel Fund Switzerland
Former Chairman, Jewish-Christian Friendship Berne
Former Member of the International Council of the New Israel Fund
Former Member of the Steering Committee and of the Federal Council of the International European Movement
Former Member of the Board and the Council of the Organisation of Swiss Living Abroad


Anthony Twigger, PhD


Former President of the University of Applied Sci¬ences So¬lothurn Northwestern. Before he held mana¬gerial positions with leading Swiss compa¬nies (Elektrowatt, Bâloise, Swiss Federal Railroad). Since 2006 professor of Strategic Management at the University of Applied Sciences Northwestern Switzerland.

Co-author (with Roman Lombriser) of ‘Strate¬gisches Management’ (5th printing, 2010), ‘Unternehmensstrategie als kreativer Prozess” (2000) and “Strategien für KMU (2007 with Roman Lombriser and Klaus Wernigk). Affiliated teacher of the “Microeconomics of Competitiveness”-Network (founded by Prof. Michael E. Porter, Harvard Business School). He is also teaching at the Banking University in Ho Chi Minh City, Vietnam.

Pioneered numerous executive education programs (among them the post-graduate degree program for Human Resources Management, now in its 27th session and the "Unternehmerschule Schweiz"). With the emergence of China, cooperation with Chinese institutions became one recent focus. Professor Abplanalp has been granted the “Dunhuang Award” (Province of Gansu) and the “Friendship Award” (Chinese Central Government).

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